Competition
Although there are quite a number of tour safaris companies operating in Arusha and in different areas, BMS Safaris Limited market segmentation and approach is different from other competitors. It has segmented its market into two major segments; The European tourist market, in particular the Italian 59% and the Asian tourist market at 41%. BMS Safaris Limited have established a long term relationship with a leading world international tour operators and agents that is in continuous liaison with. Some of these companies and agents include:
1. Michele Mlabous representing BMS Safaris Limited based in France
2. Harmatan based in Venezia Italy
3. IL Gabbiano Livingstone SRL, Milan Italy
4. Danut Tamasan, Romania
5. Arald Berghianu, Bucharest Romania.
The company deals directly with the foreign tour agents to make sure the company is well represented in European tourist market. Currently, the one of European World Tourist Company had managed to confirm booking for about 52 percent of tourists for 2012. BMS Safaris Limited is also targeting the oriental market especially, Chinese and Russians as well as the South Americans market.
Also as mentioned earlier that there is an increase flow of tourist visiting the country to see a variety of wildlife in its natural habitant which means there still rooms for tourist companies to grow.